Connor McGregor and Jon jones get away with so much anti PC bullshit but they always 'feel bad/sorry" for what they do, which in turn, people naturally have to 'forgive' them.
With colby Covington, I don't think there has been a fighter like him. He says the most outrageous nonsensical bullshit and will never apologize. If you apologize, everyone goes on with their day, no matter how many time you fuck up. The funny part is that it's all an act from colby while jon and Conor are legit sociopaths.
I believe UFC cannot risk having someone like colby as their champion, damaging their PC brand. His Instagram make him look like a 17 year old jock douchebag. They will never give him a shot at the title, even though he earned/deserved it imo.
Or is it something else?