Its definitely the standard around bodybuilding circles.
I would say its better than nothing but from what ive read from experienced lifters not something i would recommend if someone asked me.
From my research the leading multis by price range would be:
Cheap: Life Force http://www.bodybuilding.com/store/source/life.html
Moderate ($30): Muscle Mass' Multi-Lifehttp://www.musclemass.com/multi-life-vitamin.html
Im sure there are many less popular brands that are just as good/better than the multis above, but what I would recommend to most people is probably Muscle Mass Multi-Life for p4p bang for your buck.
When looking at Multis, absorption (at the cellular level) is the most important factor even though some essential vitamins may be low in dose or missing.
Also a good indicator that your multi isnt being absorbed is looking at your piss, if its like neon yellow you're probably not absorbing the b-vitamins at all...which says something about the absorption of the other vitamins in the formula (a little yellowing is natural but when its really yellow)